Thanks to the internet, businesses that sell goods aren’t limited to selling in their city or state anymore. You can go online and promote your goods to consumers around the globe.
Global sales opportunities have benefits and drawbacks. Businesses from around the world can compete for clientele. Thanks to the changing global marketplace, it’s crucial your company has a robust online profile. Let’s explore using search engine optimization (SEO) strategies and digital marketing to build and retain your online presence.
What is SEO?
SEO refers to steps taken to ensure search engines, such as Google and Bing, favor your business website. Search engines dispatch crawlers that gather data about websites. Websites that have features the search engines favor receive higher domain authority (DA) scores.
How does SEO raise your profile?
Users go to search engines and enter keywords in the search bar. The search engine lists websites featuring those keywords. The search engine results pages (SERPs) list the sites with the highest DA scores first, ensuring that sites using effective SEO strategies raise their online profile through search results. Over 70 percent of people visit the sites listed on the first page of search results, which is why your business must use SEO strategies to strengthen its DA score.
How can LinkGraph’s keyword research tool help raise your profile?
One of the tools you can use to boost your DA score is a keyword researcher. Offered by LinkGraph, SEO Software Company, the keyword researcher provides data about standard keyword search terms used on Google. The monthly analytics can help you identify target keywords you should use to boost your site’s profile. High-value keywords should be emphasized in your website content creation, ensuring that your site’s listed on the most relevant keyword searches. You’ll get the best results when you’re using the best keywords.
How can LinkGraph’s backlink analysis tool and bulk DA checker help raise your DA score?
Keywords aren’t the only SEO feature crawlers look for when ranking websites. Backlinks lead to your website. Links from relevant, reputable websites strengthen your site’s DA score. Suppose your website features information about the ghost tours you offer. A link to your site from a site selling cat food wouldn’t be ideal; however, a link to your site from a local tourism site could direct people to your site who want to sign up for one of your tours. When visitors come to your site and engage with the content, it reduces your bounce rate. A bounce refers to someone who comes to your site and leaves without interacting with the content. Sites with high bounce rates get low DA scores.
You can use the backlink analysis tool to identify all sites with links to your website. The tool identifies links from suspicious websites. Contact the sites harming your DA score and ask them to remove the links. If they don’t comply, you can use Google’s disavow tool to prevent those links from harming your site’s ranking. You can also use LinkGraph’s bulk DA checker to identify sites with solid DA scores. Contribute guest blog posts to those sites and put a link to your site in your bio to strengthen your site’s DA score.
What’s digital marketing?
Digital marketing refers to advertising online or through digital technology. Digital marketing includes ads on social media, newsletters, and promotional emails. Any paid promotional content accessed via computers, smartphones, or tablets is digital marketing.
How can LinkGraph help you create a digital marketing campaign?
Although you can use LinkGraph’s tools, such as keyword research and backlink analysis tools, to strengthen your site’s DA score, you can hire online marketing experts who can develop SEO and digital marketing plans. They’ll use their expertise to identify the best social media sites to use to reach your target audience. Your marketing team can implement and monitor pay-per-click (PPC) promotions in addition to a digital marketing campaign that will boost your online presence.
Building your online presence can increase your clientele and help you expand your business. LinkGraph offers multiple tools and services you can use to boost your site’s DA score and raise your online profile.
