“Ohh! Such a cute pup” is our reaction when we come across a story or photograph with a dog’s reaction doing his own thing.
Hashtags like dogsofinstagram, petlove, bestbuds, and many others have become insanely viral online. The social media world is booming with pet lovers more than lifestyle brands.
Doug the Pug, Jiffpom, Popeye the Foodie Dog, Jax the Husky, are some of the dog handlers having more followers than the big brands out there like Puma, Nike, Huda Beauty. Now, the digital medium has no barriers when it comes to influencer collaboration. It can be a person or an animal who can advertise brands efficiently on social media platforms.
Animal love is undying and so is influencer marketing. Earlier, it was very common to hear from someone about their pets and it’s habits. Now, people are hooked on to such posts, reels, stories, more than they are looking for online clothing options.
Pets are more entertaining than people. And so the pet world is calling out for pet influencers to promote their pet food, animal insurance, dog supplies, pet clothes, and other gourmet products.
After the successful collaboration with expecting moms, the next big wave is said to be with these furry ones. A brand can pull off adorable and shareable content across the social media channels to target their niche audience by roping the animals in the marketing campaign.
So, there is n number of pet influencer opportunities, as the brands are keen to collaborate with one, just as 2015’s Budweiser commercial.
According to Global Market Insights by 2025 the global pet care industry is expected to be worth over $260 billion with an annual growth of 3.5%. Thus there is a never-ending scope of online and offline pet products.
If you are a budding pet influencer looking for brand collaboration online, then this is the best time for you as not only the animal-centric brands but other brands are also in search of a well-trained pet for their ad campaigns.
Herein there are certain points that you pet influencers need to consider before getting into an influential marketing strategy.
4 Essential points to consider before online brand collaboration
- Analyze your profile
Analyzing a profile makes things much more clear for you. From engagement ratio on each post to liking on your daily feed, everything has to be monitored. Such specific monitoring will direct you in posting the right content and knowing your audience reactions better than before. There are certain posts on which the likes are minimal, one has to analyze the “whys” of its online handle. Make a symmetric look at your profile before approaching a brand, it shows finesse in your work and also enhances your pet’s skills.
- Find your USP in content
There has to be a unique promoting way with your pet. Try to post organic content, avoid repetition of your previous work. One has to find their pet’s unique selling point, it can be anything from its behaviour to reactions to a certain food, sleeping habits, helping you out in household chores.
Get to know your pet, their online trends, and audience viewpoint on that particular concept. Eventually, you will get along with the marketing patterns, it is just a matter of time. Every pet influencer has vivid feeds of their pets which helps the brands to get the most suitable one easily. You have to keep trying unless one cracks the formula of survival for himself online. Creativity has no barrier, use it in the right direction and get a suitable USP for your page, from where you and your pet will be known across the globe.
- Draft a marketing strategy
For the initial phase, you need to sell yourself.
The social media world is all about ideas and concepts, one needs to put it out there. It needs a lot of patience for a page to get recognized online, as there is a lot of competition in the same genres.
Marketing yourself is very important. To become a renowned name across the platforms one can do the following things:-
- Paid ads for your page on social platforms
- Collaboration with other budding pet lovers
- Collaboration with an ongoing pet event
- Like the famous pages and attract their attention towards you
It is all about posting the right post, at a right time, and networking with your colleagues for better online approaches. Marketing strategies like these will help make your own influencer image and will draw the attention of the likeable brands to the page.
- Select appropriate hashtags, like relevant accounts and photos
There are many pet lover pages on social media platforms, but not every name is known. One has to figure out unique hashtags that help their potential audience to land on their page. Research on hashtags from other famous accounts will help narrow down the search.
Apart from that, you can like your role model’s page or the brand likely to collaborate with. Likes draw particular attention to the page. Thus, follow it or like a photo to attract the potential big guns of the social mediums.
The online pet world awaits your presence!
If you are a pet owner, looking for a feasible online career, social media is your ground. People want new and cute content every day, and what better way than animals? Sometimes companies collaborate with pets to reach the audience with a most sensible topic.
DogVacay is a good example of online marketing. The company helps find pet sitters and has been successfully strategizing it with pet sitting bloggers in exchange for a blog post.
Regardless of whether you establish a collaboration with small or big brands online, you have to create an authentic brand value of your own. Reaching out to big brands without any aim or similarity between the parties will not help in online marketing. A pet influencer has to be clear in the offering to the brand. The collaboration has to sustain the brand’s image as well as your own online reputation. Thus, use the online scope wisely, and become one with the digital field.
