About 80 percent of consumers look up a company’s presence on the internet before making an in-person visit.
Is your company visible on the web? If all you have is a website and social media pages you rarely post on, you might be thinking that your company has a decent online presence.
You’re mistaken! The truth is without quality digital content, your company won’t be visible on the web. This means you need a solid content marketing strategy.
In this article, we’re sharing content marketing tips that will help beginners like you conquer the web.
Let’s get started!
- Develop an In-Depth Understanding of Your Audience
Without a good grasp of who your audience is, it’s hardly possible to develop a useful content marketing plan. This is because different consumer groups interact with digital content differently. If you’re targeting younger people, for example, your content marketing strategy would be different from that of a business targeting retirees.
So, what do you need to know about your audience besides age?
You need to know where they live, their average incomes, their marital status, gender, political leanings, and even their hobbies and interests. With this data, you’ll be able to create a strong foundation for your content marketing.
- Define Your Content Marketing Goals
As a content marketing rookie, you’d be forgiven for putting profits first. You want your content to result in more sales as quickly as possible.
While increasing sales is the main goal of any content marketing strategy, there are smaller goals that, if targeted properly, will help you reach the main goal. For example, with content creation, you can boost audience engagement, build your brand as a subject matter expert, and drive more traffic to your company website.
When you know all your content marketing goals, it’s easier to design a laser-focused strategy. If you’re after site traffic, you’ll focus on search engine optimization. On that note, ensure you know how to write for SEO.
- Use Different Types of Content
What first hits your mind when you think about content creation? Blog posts, right?
It’s true that blogging is still the king when it comes to SEO, but as consumer preferences evolve, so does their preferred content format. Today, over 50 percent of consumers want to see their favorite brands producing more video content.
This tells you that you need to be flexible with the content you’re deploying. Don’t just focus on your company blog. Set up a YouTube channel and get into video marketing.
Above all, keep your target audience in mind. If your audience majorly comprises the older generations, written content should be the center of your strategy. And when you create videos, ensure you’re posting them on channels that your audience love, such as Facebook.
Get Ahead With These Content Marketing Tips
Having a digital marketing plan that doesn’t have a content strategy is like having a car without gas. Content is powerful, but you must know how to make the most of it. With these content marketing tips, you now know how to get started on the right foot.
Check back often for more doses of content marketing advice.
