You’ve probably caught wind of the recent uptick in online doctor and dentist visits. This isn’t just because of the effects of COVID — digital healthcare tools are better than they’ve ever been and easier for clients with busy schedules to use. That only means, of course, digital healthcare marketing needs to improve at the same pace or better.
The good news is, your business’s healthcare marketing can benefit from nearly all of the same upgrades that other industries have used in their recent online campaigns.
What do the best emerging digital marketing trends have in common? They’re all about using your existing brand to reach your clients where they are, no matter what they have going on in their busy lives. The following are our top three to keep in mind for your business.
Better Tools for Digital Healthcare Marketing
Automated referrals.
One of the easiest ways to promote your healthcare business is automating its different components. Patient and practitioner referrals are ideal for automation, for example. You can use one of the many available referral management software tools to send follow-ups to patients and use their positive responses to get referral solicitations in their inboxes.
These software platforms are great for building connections with other practices, making it easier for other practitioners to send patients your way. If you do this, always make sure you’re communicating why other providers should refer patients to you.
Sales in social spaces.
Virtual dialogues conducted over social media create more free-flowing connections between patients and providers. Dentists and doctors agree, according to recent studies, that online conversations do not sacrifice integrity for efficiency. Quite the contrary — they use a setting that’s familiar for patients, which makes them more comfortable and easier to connect with overall.
When you connect with new patients over social media, it also gives you a chance to improve your brand authenticity. You’re effectively showing them who you are before they walk through your doors, which improves your online and in-person presence.
Location-specific SEO.
As you probably know, SEO, or search engine optimization, amps up your business’s online listings. Incorporating keywords specific to your geographic location makes it even easier for clients in the immediate area to find your business. Using medical or dentist internet marketing to draw people from an opposite coast or different state to yours won’t be nearly as effective as using it for people just a few miles away.
Digital Marketing Tools that Work
Digital healthcare marketing is not just about innovation. It’s about meeting your current and future clients where they are.
When you’re ready to get your business’s name out there in a way that works and build a new healthcare marketing strategy, The HOTH is here. We are all about creating plans that help healthcare practitioners like you reach new clients in fresh and productive ways. Get in touch today — let’s work together on a brilliant new marketing strategy that fits your business perfectly.
